Alternative Perspectives on Management Essay Example | Topics and Well Written Essays - 1250 words

Alternative Perspectives on Management - Essay Example To illustrate this, there is consideration of two topics, that is, marketing and architecture as stated in the research study by Buchanan (2010). Since many businesses require robust marketing and architecture, the members attached to the business understand these phenomena. Additionally, the stakeholders and other members understand the rational phenomenon of the business. Many stakeholders and members of a business fail to attach the functional image of the business to their experiences in terms of marketing and architecture. Marketing The functionality of a business in terms of Marketing forms an ethical foundation although it tries to disguise itself and presence of limited critics who perceive its definition of the supposed ethics. There are epistemological suppositions which dominate this perspective and whose orthodoxy needs to be uncovered. This statement implies that it is tasking to perform function marketing, but is it possible to execute the practice of contacting a custo mer. Marketing has been applied mostly in non-profit organizations and government sectors. This implies that marketing is one of the most vital business functionality as stated by Alvesson (2003). According to Alvesson, Bridgman & Willmott (2009), the business functionality problem can be in terms of the marketing strategy that the business uses. Marketing is a crucial issue when dealing with the functionality of a business. ... Boje (2008) illustrates that marketing comes before finance and sales, implying that the power of marketing is a manipulative factor for many individuals since marketing shapes the customer’s needs so as to make enough profits. Internal processes that help to get the functional view of a business from a marketing perspective include; the organization of the marketing department of the business such that every product is familiar to every potential consumer. Martin (2001) in his research study, states that it is crucial for a business to broaden marketing into the public sector since many financial institutions insist on marketing plans. Marketing colonizes organizations but does not determine the direction that the business organization takes. To illustrate this perspective, there is consideration of the Woolworth supermarket where its marketing strategies ensure that all products, which already in the market, extend to as many customers as possible. The logo that a business u ses also acts as a boost in marketing its products. Most employees in the businesses I have observed fail to understand that to retain the customers who keep the business operation; the customers require new products, which have an added ingredient. The function image of a business is in the form of a set of ongoing activities, which are logical so as to sustain the business objectives of the organization these activities depend on the marketing strategy of the business as explained by Hatch & Cunliffe (2012). Marketing has, thus; been a teaching to me to become convincing to customers when trying to make them buy a new product. Currently many stakeholders in other regions do not promote their products through marketing as